Previously, Ritual Labs Design Firm... now Niya Sisk's independent consulting & design studio.
I make mobile/web apps, websites and brand communications useful and engaging. I've found that one of the secrets to beautiful digital experiences is the orchestration of content, information design, color logic and words in concert with the 'real needs' of the target audience. Often the initial definition of the target audience expands and narrows in proportion to how deeply we listen to and observe interaction patterns and business needs. I am a mix of design psychology and UX design architect. I'm most interested in allowing users to take the drivers seat in design not technology. When the ergonomic and emotional symmetry come together... business thrives.